Fear and Loathing a La Moda
In 2012 I was in my last year of university and indulging in the creative freedom this allowed. We were always told that once we entered the industry we would lose much dictatorship over the direction of the projects we worked on and that this really was the time to make use of the facilities around us: for anyone in university reading this don’t half ignore this advice as I did because you will miss the opportunity once it has gone!
One thing to be said for such flexibility is that you can find yourself floating, wandering where to put your feet on the ground. I needed to find some direction. In search of inspiration I headed over to the D&AD website to look at the current briefs. This was where I discovered The Hunger magazine.
I was no stranger to John Rankin’s work in fashion, photography and publishing. Dazed & Confused and AnOther magazines have always stood out to me for their creative fearlessness and originality. The Hunger magazine meets all possible expectations. The biannual magazine focuses on fashion, culture and lifestyle and inspired me to create a sub issue as a project. I wanted to explore the theme of an ‘elephant in the room’ in relation to celebrity culture, using song lyrics and photography as the main content.
I was able to find a type of paper that’s name escapes me now but it added a muted, grainy tone and rough texture to the magazine. In contrast I had a book made to accompany the issue and gave the pages a satin finish. Covers were designed for two further issues but time did not allow for me to develop these further.
Although I have long left university this project has always been one I’ve remained quite fond of and so wished to document here. Unfortunately the images are old and all I have until I once again venture to the UK so, presenting…